Trade Envoy Mark Garnier pictured with British exhibitors on the UK Pavilion at VIV Asia
VIV Asia took place 8th-10th of March in Bangkok with the UK Pavilion funded by the British Embassy, Thailand. Demonstrating the importance of this event, the Prime Minister's Trade Envoy for Thailand, Mr Mark Garnier, attended the opening ceremony and went on to meet the UK companies present.
The exhibition continues to be a world-leading event with 47,527 visitors from 112 countries, up on the previous edition. Exhibitors numbered 1,186 from 57 countries across five continents. Meat Pro Asia, the premier trade platform for processing and packaging solutions in the meat industry, took place in the same hall for the first time.
The pig sector in the region remains seriously affected by African Swine Fever (ASF). Some restocking is taking place but remains vulnerable to reinfection. The world is still waiting for a successful vaccine to be produced and it is noted that Chulalongkorn University in Thailand is undertaking field trials in the Philippines.
There were very successful B2B meetings with businesses from many visiting countries as well as of course from Thailand. The UK exhibiting companies reported very great demand for their products and were pleased by their attendance. Seminars were a major highlight at the event with more than 120 sessions taking place.
The day before the show, the Aquatic Asia Conference organized by International Aquafeed of Perendale Publications and VIV, featured a variety of industry experts making presentations.
Looking ahead, VIV Asia will return 12-14 March 2025, carrying on the tradition of providing a premier platform for the animal protein industry to connect, learn, and innovate.
One special award was given for outstanding support for the British Livestock industry by Bridget Horne VNU Chief Executive to our own Chris Jackson, Director of UKTAG Ltd.
Chris Jackson receiving his award from Bridget Horne