More than 40 UK companies exhibited at the recent VIV Asia Expo held 15-17 March 2017 in Bangkok, Thailand, with UK genetics at the forefront of the UK Pavilion.
The biennial event again took place at the BITEC exhibition centre with more than 1,000 companies present, welcoming over 60,000 visitors: decision-making professionals from around the world. UK companies reported business interest from countries that Great Britain does not traditionally exhibit in such as Australia, Cambodia, New Zealand and Saudi Arabia.
The UK stand was busy on all 3 days with many interesting seminars taking place throughout the event - all held on site to which UK exhibitors were able to contribute.
For this edition, the organisers arranged a 'Chinese Day' bringing a select group of 50 integrators to the UK Pavilion on Day One where Marcus Bates, Chief Executive of the British Pig Association and representative of UK TAG, the Appointed Trade Organisation responsible for the British trade presence, was able to introduce the UK industry. Day Two saw a dedicated UK Seminar Programme in partnership with the event organisers.
With the support of AHDB (Agriculture & Horticulture Development Board) and the British Embassy, the event supported B2B meetings with the Chinese delegation together with a successful networking reception at the British Ambassador's residence.