This year’s World Dairy Expo did not disappoint those members of Holstein UK who made the journey across to Madison, USA. The cattle on show did justice to the breed and to those responsible for their day-to-day management, along with the team who presented them so well in the various classes.
The British presence was aided this year via a UK Trade and Industry (UKTI) grant scheme which allowed a small group of members to attend to promote the genetics of the breed and their own herds. Under the banner of British Livestock Genetics, a number of prefixes stood alongside industry organisationsto allow focused discussions around how and why British genetics can compete on the world stage. All attendees under the grant scheme came away with leads into differing marketplaces to allow further discussions once back on home soil.
Taking a stand space leading into the International Lounge allowed interactions with both North American attendees and those who had travelled a little further to the event. The event's 'daily paper' quoted upwards of 70 countries being in attendance across the 5 days of the show, making this an ideal shop window for Holstein UK, its activity, the breed and members.