VIV Asia 2025 wraps up - a landmark event showcasing industry excellence and market leadership
With the support of the British Embassy in Thailand, UKTAG hosted a British Pavilion at VIV Asia held 12-14 March in Bangkok which saw 10 UK companies present, six of whom were new to the event. In addition a further 9 UK companies were present.
With the addition of a UK reception and B2B meetings arranged, all companies present reported an excellent show and are looking forward to the next event in 2027 with an even bigger UK pavilion. The UK’s Agricultural Commissioner, Rickie Jenning, led a seminar discussing health and bio security to a full house.
VIV Asia 2025 successfully reaffirmed its position as the leading B2B platform for the feed-to-food industry in Asia, convening over 51,000 professional visitors from 129 countries, with products and services from 1,500 exhibitors across 63 countries.
Held at IMPACT Exhibition Center, Bangkok, the event delivered a showcase of innovation, expertise, and global collaboration, drawing top industry leaders, innovators, and key decision-makers from around the world. Over three action-packed days, attendees engaged in high-level networking, groundbreaking knowledge exchange, and immersive product displays, reinforcing VIV Asia’s unrivalled influence in the sector.
A world-class marketplace for the global animal protein industry
VIV Asia 2025 featured an extensive international marketplace showcasing the latest advancements in animal protein production, processing, and packaging. It also gathered around 700 industry leaders from 55 countries, continuing the momentum of previous editions and demonstrating the industry’s resilience and commitment to working in synergy. For three days, the industry leaders participated in a series of tailored and exclusive networking events which provided the perfect setting to be attuned with the industry trends and access the right knowledge, technology, and people.
Meat Pro Asia, the premier trade platform for meat processing and packaging solutions, was once again co-located with VIV Asia. Meanwhile, for the first time in VIV Asia’s history, a new co-location was added to make the event the most comprehensive global trade show of its kind: Horti Agri Next (HAN) Asia.
“As a cornerstone of the animal protein industry, VIV Asia is where professionals converge to drive progress and capitalize on new market opportunities,” says Birgit Horn, Managing Director at VNU Europe/VIV Worldwide. “Our ongoing commitment is to support industry growth, enhance collaboration, and cement VIV Asia’s role as the sector’s leading global event.”
For VIV Asia 2025, it is also worth noting how sustainability was embedded as a core strategy. Panadda Kongma, Vice President – Business at VNU Asia Pacific highlights, “We have taken concrete steps towards sustainability, including using soy-based ink for printed materials, deploying EV tractors in partnership with DB Schenker, reducing printed materials, and promoting digital applications. Our goal is to support green initiatives and lower the carbon footprint of our trade fair as much as possible.”
A platform for innovation and industry advancement
As a hub for cutting-edge developments, VIV Asia 2025 spotlighted advancements in animal disease prevention, regenerative agriculture, and precision livestock farming among many others. Attendees also engaged in a comprehensive program of over 150 knowledge-packed sessions led by 300 thought leaders and industry pioneers.
“The importance of the AgriBITs platform showcasing AI, IoT, robotics, and the smart technology that is available now and in the near future cannot be overstated enough. With industry leaders from seven companies sharing research and insights and discussing real-world use cases, AgriBITs shows the big impacts, challenges ahead, and the role that these technologies are playing in our industry. We are really happy with the turnout and excited to take AgriBITs to the next VIV editions,” says Natalie Taylor, Project Manager of AgriBITs.
Speaking on HAN as a new co-location in this year’s VIV edition, Justin Pau, CEO of VNU Asia Pacific, shares, “HAN Asia is a future-focused platform that connects the entire supply chain from farm to food, bridging horticulture, agriculture, and food processing for a holistic, sustainable industry approach.” This powerful combination consolidated the entire seed to feed to food value chain under one roof, creating significant opportunities for cross-sector collaboration and business development.
A successful conclusion to VIV Asia 2025
With a strong track record of success and a commitment to delivering value-driven experiences, VIV Asia 2025 marked another milestone in the VIV worldwide portfolio. The organizers, in collaboration with over 25 media partners and 52 global associations, see this result as another step in supporting the industries’ continuous growth and development.
The VIV worldwide team and its partners extend their gratitude to the exhibitors, attendees, and supporters who contributed to making VIV Asia 2025 a massive success, and look forward to the next edition of VIV Asia scheduled to take place from March 10-12, 2027.